I was watching some of our team chat about the new iPhone 5. They shared the link for the video and said things like "Wow, dude ... I want one so bad!"
Here is a link to Apple's official iPhone 5 promotional video.
There is also a spoof of the video. It is very funny ... worth watching for a laugh and some perspective on how "big" the Apple brand promise has become.
In many ways, the spoof made me want the phone even more.
As a side-note, wouldn't it be great to design a product that was spoof-worthy?
As you think about what a spoof of your product or service would be, perhaps the bit of "truth" in the humor points at the real competitive advantage ... or at least towards the roadmap that leads towards creating one?