"Do highway signs make us feel better by informing us that Chicago is but 45 miles away when it's really 72? Multiplication tables don't yield to make us feel better about badness at math; why should pants make us feel better about badness at health? Are we all so many emperors with no clothes?
... Now that you know the truth — down-waisting is genuine cause for concern. A recent report published in the Archives of Internal Medicine found that men with larger waists were twice at risk of death compared with their smaller-waist peers. Men whose waists measured 47 inches or larger were twice as likely to die. Yet, most men only know their waist size by their pants — so if those pants are up to five inches smaller than the reality, some men may be wrongly dismissing health dangers."
So, are you surprised ... or just motivated to shop at Old Navy?